OUR WORK. IN CONTEXT.
The work we delivered. The enquiries reported. The details that make each story its own.
Window-cleaning business A
Management fees excluded. Charged leads are not booked jobs. Individual account results vary.
Historical one-month result. Dates not supplied. Booked work is not collected revenue or profit; results vary.
Read the tree-surgery story
Historical one-month result. The source does not specify the cost calculation or inclusions; results vary.
Read the landscaping storyGOOGLE LOCAL SERVICES ADS · SEPTEMBER 2026
Choose an account to see its complete set of figures. These are selected examples, not averages or forecasts.
Window-cleaning business A
Management fees excluded. Charged leads are not booked jobs. Individual account results vary.
| Separate account | Charged leads | Google ad cost | Ad cost / charged lead |
|---|---|---|---|
| Window-cleaning business A | 36 | £140.05 | £3.89 |
| Window-cleaning business B | 30 | £132.82 | £4.43 |
| Heating-services business | 31 | £216.40 | £6.98 |
| Outdoor-services business | 25 | £205.33 | £8.21 |
Google advertising costs only; management fees excluded. Charged leads are not booked jobs.
Selected account results, September 2026. Google ad cost only; management fees not included. Results vary. Charged leads are not necessarily qualified enquiries or booked jobs.
DIFFERENT MEASURES. DIFFERENT MEANINGS.
A useful conversation may lead to a quotation and booked work. Those are different outcomes.
Someone contacts the business.
You discuss the work and a possible quote.
The customer may agree the work.
A contact Google charged for. It does not mean a qualified customer, a booked job or payment received.
Advertising spend only. Management fees and other agreed services are separate.
Let’s discuss the approach that fits your services, area and ambitions.