ADVERTISING

Google advertising for trade businesses.

Google advertising for trade businesses.

Google advertising for trade businesses.

Help relevant local customers find you when they are looking for the work you offer.

LOCAL SERVICES ADS
SponsoredLocal services

Landscapers in Ashford

Morrow Gardens

Landscaping · Patios · Turf

Ashford & nearby
Call
Direct contactPay for eligible leads
Explore Local Services Ads
GOOGLE SEARCH ADS
SponsoredMorrow GardensA garden made for living.

Garden design, patios and fresh lawns.

Morrow GardensYour garden starts here.
Website visitsPay for clicks
Explore Search Ads
Trade Promotion and Trading Standards Checked partnership mark

Proud Partners of Trading Standards Checked

Proud Partners of Trading Standards Checked

Proud Partners of Trading Standards Checked

A Kent County Council initiative supporting safe, local trades and protecting local residents.

A Kent County Council initiative supporting safe, local trades and protecting local residents.

THE FORMAT FOLLOWS THE BUSINESS

Two routes. A clear next step.

Two routes. A clear next step.

Two routes. A clear next step.

Choose the right route for your services, working area and existing setup.

PPC

Google
landscapers in Ashford
Sponsored · Morrow GardensA garden made for living.

Garden design, patios and fresh lawns.

Morrow Gardens
m. Morrow GardensServices  Garden ideas
GARDEN DESIGN & LANDSCAPING

A garden made
for living.

Thoughtful planting.
Beautiful paving.

Discuss your garden ↗
MAIL nowNew website enquiry

Could you quote for a new patio
and some fresh turf?

Google advertYour websiteAn enquiry

Search advertising

Search advertising

Search advertising

Relevant search → your website → an enquiry. Plan the advert and landing page together.

Explore Google Search Ads →

LSA

SponsoredLocal services

Landscapers in Ashford

Morrow Gardens

Landscaping · Patios · Turf

Ashford & nearby
Call
9:41
INCOMING CALLLocal customermobile
Decline
Accept
A local searchA direct call

Local Services Ads

Local Services Ads

Local Services Ads

For eligible businesses and areas. A relevant local search can lead to a direct call.

Explore LSA management ↗

THE WORK BEHIND YOUR ADVERTISING

A plan. A campaign. A practical conversation.

A plan. A campaign. A practical conversation.

A plan. A campaign. A practical conversation.

Your services and the areas you cover shape the work. Your feedback helps guide the next changes.

  1. 01

    Plan the campaign

    Services, working area and the right customer route.

    Campaign brief
  2. 02

    Prepare & review

    Set up the agreed adverts, settings and contact route.

    Ready for approval
  3. 03

    Learn from enquiries

    Look at leads, charges and your feedback together.

    A useful review
Trade Promotion — Websites & Advertising
YOUR BUSINESS. OUR STARTING POINT.

A clear brief.
A shared direction.

01
The work you want

Services, priorities and the right customers.

02
The area you cover

A clear local focus for your business.

03
What needs to improve

Your website, advertising, or both.

Review the plan before work starts.

GOOGLE LOCAL SERVICES ADS · SEPTEMBER 2026

36 charged leads in September.

36 charged leads in September.

36 charged leads in September.

A selected window-cleaning account. The enquiries and Google ad cost, shown together.

A window-cleaning squeegee and water on glass
Trade Promotion — Websites & Advertising
GOOGLE LOCAL SERVICES ADS

Monthly advertising report

SEPTEMBER 2026 · SELECTED ACCOUNT
36charged leads
£140.05Google ad cost
£3.89Ad cost per charged lead

Management fees excluded. Charged leads are not booked jobs. Individual account results vary.

Selected account result, September 2026. Google ad cost only; management fees excluded. Charged leads are not booked jobs. Results vary.

Explore the results ↗

CLEARLY AGREED COSTS

Know what goes into your advertising.

Know what goes into your advertising.

Know what goes into your advertising.

Setup and management cover the service. Google ad spend pays for media. Your proposal makes each part clear.

BEFORE WE BEGIN

Your scope.
In plain English.

The work, the ongoing service and any advertising spend are set out separately.

Scope and costs agreed before work starts.
Trade Promotion — Websites & Advertising
YOUR PROPOSAL

Know what goes where.

01
Campaign setup
Prepare the services, area and campaign structure.
Setup scope
02
Management
Agreed campaign management, review and reporting.
Service fee
03
Google ad spend
The cost of advertising on Google.
Paid to Google

No bundled assumptions. The agreed services are made clear.

A FEW USEFUL ANSWERS

Before we get started.

Before we get started.

Before we get started.

The details that help you make a confident decision.

Ask Adam ↗

Are you selling leads or managing advertising?+

Trade Promotion manages advertising for your business. This is not a list of contact details for sale. The advertising format and enquiry route are agreed for your setup.

Can you target the areas I cover?+

Your working area is part of the campaign plan. Available controls depend on the advertising format, and the suitability of the resulting enquiries still needs to be reviewed.

How many jobs will I get?+

There is no guaranteed number. Leads, suitable opportunities and booked work are different measures. Demand, competition, availability and your response to enquiries all affect the outcome.

Can I advertise without a website?+

Some eligible businesses can receive calls through Local Services Ads. Search advertising needs a useful destination. We will review your business and existing setup before recommending a route.

Is Google ad spend included in the management fee?+

It is a separate cost. Your proposal will explain how setup, management and Google ad spend are handled.

Let’s talk about the work you want.

Let’s talk about the work you want.

Let’s talk about the work you want.

Tell Adam about your services, your area and your current setup.